What Does a Realtor Really Do?

What is a Realtor®?

A Realtor® is a licensed professional who helps clients buy, sell, or rent real estate. Unlike a standard real estate agent, a Realtor® is a member of the National Association of Realtors (NAR) and must adhere to a strict code of ethics.

There are around 3 million licensed real estate agents in the U.S., but just over 1.5 million are registered Realtors. While many Multiple Listing Services (MLSs) require NAR membership, some agents opt out due to ongoing legal disputes involving the organization. Still, most full-time agents remain affiliated with NAR to access essential tools and resources.

As independent contractors, Realtors operate their own businesses. They set their schedules, market their services, manage finances, and maintain their professional development—all without the safety net of a traditional salary. This entrepreneurial setup gives them freedom, but also demands a high level of discipline and financial literacy.

A Day in the Life: What's It Like Being a Realtor?

Being a Realtor means every day is different. From reviewing new listings and preparing for client meetings to showing homes and managing negotiations, the work rarely stops. They act as trusted advisors, guiding clients through the ups and downs of real estate while balancing a busy, ever-changing schedule.

Much of their day is spent communicating—whether it’s with buyers, sellers, lenders, inspectors, or attorneys. And behind every handshake or email, there’s a mountain of paperwork keeping everything on track. Add in unexpected challenges and emotional clients, and it’s easy to see why real estate is as much about people as it is about property.

Realtor Industry Stats (NAR 2022–2023)

1.5 million+ active Realtors in the U.S.
Median age: 55
67% of Realtors are women
Average gross income: $49,700 (before expenses/taxes)
67% of business comes from referrals and repeat clients
97% use social media for business
56% have 10+ years of experience

The Real Cost of Being a Realtor

Although Realtors can earn high commissions, those checks come with a long list of expenses. Many invest heavily in marketing, tech tools, licensing, insurance, and continuing education.

Common business expenses include:

Broker and MLS fees
Errors & Omissions insurance
Marketing and advertising
Website and CRM tools
Office supplies and signage
Ongoing training and licensing
Self-employment taxes

After subtracting these costs, the take-home income can be far less than it appears—especially for new or part-time agents.

What Challenges Do Realtors Face?

Being a Realtor isn’t all glamorous listings and commission checks. The job comes with plenty of hurdles:

Market shifts can cause sudden slowdowns
High competition makes it tough to stand out
Client demands can be unpredictable and stressful
Regulatory changes require constant learning
Long hours often spill into evenings and weekends
Deals fall apart during financing, inspections, or appraisals

Realtors must remain adaptable, persistent, and educated to succeed in a fast-moving, emotionally charged industry.

What Realtors Do for Buyers

Realtors help buyers find the right home, negotiate offers, and navigate the entire process from pre-approval to closing. They’re a buyer’s advocate, strategist, and counselor—all in one.

Core services for buyers include:

Understanding needs and setting goals
Connecting buyers with trusted lenders
Scheduling and conducting property tours
Providing market insights and advice
Preparing and submitting offers
Coordinating inspections and repairs
Managing all documentation and timelines
Ensuring a smooth closing experience

Many Realtors go beyond the basics, staying in touch long after the sale to help with homeownership questions or future moves.

What Realtors Do for Sellers

Realtors help sellers price their homes, prepare them for the market, and attract qualified buyers. Their goal is to sell the property for top dollar, with minimal hassle.

Core services for sellers include:

Conducting market analysis to determine listing price
Advising on repairs, improvements, and staging
Marketing the property through multiple channels
Managing showings and buyer feedback
Negotiating offers and counteroffers
Handling paperwork and legal disclosures
Coordinating with title companies, lenders, and attorneys
Facilitating a smooth transaction to closing

They also keep sellers informed every step of the way, from listing to final walkthrough.

Restaurants Coffee Shops Shopping Wellness Nightlife Events Real Estate Schools Senior Living in Fort Worth, TX